Westman Atelier has a new foundation out

A dewy, comfortable foundation that actually improves through the day, just try it in person first, the shades run confusingly.

Gucci Westman built her reputation making celebrities look like they weren't wearing anything, so a foundation with her name on it comes loaded with expectation before you've even unscrewed the cap. This one adds "exosomes" to the ingredient list, which is currently the skincare industry's favourite word to reach for when "peptides" alone no longer sounds expensive enough. A quick reality check: exosomes are tiny cellular messengers, genuinely interesting in dermatology, but the term is unregulated in cosmetics, and what's doing the actual work here is more likely the peptide blend sitting alongside them than anything resembling lab-grade exosome therapy. Buy this for what it does on your face, not for what the label implies about your DNA.

And what it does on your face is rather good. It's a medium-coverage, silicone-free formula that leans into a "second skin" finish, plumped and dewy rather than flat, with a bouncy texture, an odd way to talk about foundation, but you get the idea once you've felt it. It has a longevity that holds up and improves through the day rather than sliding off by 3pm, which is the detail that matters more than any ingredient story. The shade range is rather confusing though and I would recommend you try it out in store and ask for a sample. But you will find the the shades are forgiving and there is some stretch to them

At £69, this sits at the upper end of what most people spend on a daily foundation, and it's priced exactly where Westman Atelier always prices things: not the most expensive base on the shelf, but comfortably positioned so you feel you're getting the good stuff. Reviewers who've actually lived with it for weeks rather than a single office trial report longevity that holds up and improves through the day rather than sliding off by 3pm, which is the detail that matters more than any ingredient story.

Verdict: an excellent, well-judged foundation buried under some fairly hopeful skincare science marketing. Ignore the exosomes, tand decide based on whether "dewy and blurred" is the look you're actually going for.